HOW TO FIND AND USE LONG TAIL KEYWORDS IN SAUDI ARABIA FOR BETTER SEO IN 2024

How to Find and Use Long Tail Keywords in Saudi Arabia for Better SEO in 2024

How to Find and Use Long Tail Keywords in Saudi Arabia for Better SEO in 2024

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How to Find and Use Long Tail Keywords in Saudi Arabia for Better SEO in 2024


In today’s digital landscape, understanding and using long-tail keywords can be a game-changer for businesses in Saudi Arabia looking to improve their search engine optimization (SEO). Long-tail keywords are specific, longer phrases that searchers use when they’re closer to making a decision or have a more targeted interest. By targeting these keywords, businesses can attract highly relevant traffic to their websites, leading to higher conversion rates and a better return on investment.

What are Long-Tail Keywords and Why are They Important?

Long-tail keywords are highly specific search terms, typically made up of three or more words, that target niche audiences. Unlike broad, general keywords (like "restaurants"), long-tail keywords are more precise (e.g., "best Italian restaurants in Riyadh"). These keywords tend to have lower search volumes, but they are also less competitive, which means they’re easier to rank for and often attract more qualified leads.

For businesses in Saudi Arabia, long-tail keywords can offer a competitive edge, especially as local and regional businesses compete to capture online audiences. Since users searching with long-tail keywords tend to be further along in their buyer journey, these keywords are also more likely to lead to conversions.

Benefits of Long-Tail Keywords in Saudi Arabia

  1. Increased Relevance: Long-tail keywords allow you to target specific audiences looking for particular products or services in Saudi Arabia. For example, “luxury perfume shops in Jeddah” will attract searchers genuinely interested in a high-end shopping experience.

  2. Higher Conversion Rates: Since long-tail keywords capture users with clear intent, they often convert better than general keywords. A search for “buy organic skincare products in Dammam” shows a clear buying intent, meaning the visitor is more likely to make a purchase.

  3. Improved Local SEO: Using long-tail keywords with geographic targeting, like "home repair services in Riyadh," helps businesses in Saudi Arabia attract a local audience. This is particularly valuable for small businesses looking to compete in a specific city or region.

  4. Lower Competition: Most businesses aim for high-traffic keywords, which can be very competitive. Long-tail keywords, however, usually have less competition, allowing businesses to rank higher with less effort.


How to Find Long-Tail Keywords for Saudi Arabia

  1. Use Keyword Research Tools: Platforms like Google Keyword Planner, Ahrefs, SEMrush, and Ubersuggest can help identify long-tail keywords. Use these tools to discover keywords with lower competition and target specific locations, such as “coffee shops open late in Khobar.”

  2. Google’s “People Also Ask” and Autocomplete Features: When you start typing a query in Google, the search engine suggests related phrases. These suggestions are often long-tail keywords that people are actively searching for. Try this with a local focus, for instance, “best falafel restaurants in Riyadh.”

  3. Analyze Competitors: Look at competitors who rank highly for similar services in Saudi Arabia. Use tools like Ahrefs to find the keywords they rank for, and note any long-tail keywords that match your services and locations.

  4. Check Local Forums and Social Media: Platforms such as Twitter, Instagram, and local forums can be a goldmine for finding what people are talking about. Pay attention to the language users employ when asking questions or discussing topics relevant to your industry.

  5. Use Question-Based Keywords: People often search for answers to questions. Websites like Answer the Public can help you find question-based long-tail keywords, such as “where to find traditional Saudi Arabian coffee in Jeddah.”


Tips for Integrating Long-Tail Keywords into Your Content Strategy

  1. Optimize for Voice Search: Voice search is growing, and people tend to use conversational language in their searches. Optimize for natural, spoken phrases, such as “nearest halal meat restaurant in Medina.”

  2. Use Long-Tail Keywords in Headers and Subheaders: Including your targeted long-tail keywords in headers and subheaders helps both readers and search engines understand the focus of your content. For example, in an article about perfumes, use headers like “Top Places to Buy Oud Perfume in Saudi Arabia.”

  3. Create High-Quality, Informative Content: Long-tail keywords should guide the content but not dominate it. Focus on creating informative and engaging content that genuinely addresses the user’s intent. For instance, an article about “eco-friendly construction materials in Saudi Arabia” could delve into sourcing, benefits, and where to buy these materials locally.

  4. Use Keywords in Meta Descriptions and Alt Texts: Include long-tail keywords in your meta descriptions and image alt texts. This not only helps with SEO but also makes your website more accessible and relevant to users.

  5. Combine Long-Tail Keywords for Broader Coverage: If you have multiple long-tail keywords related to a single topic, try to address them all in one comprehensive article. For example, combine “affordable dental care in Riyadh” with “top-rated dental clinics in Riyadh” in a single post for broader appeal.


Tracking the Performance of Long-Tail Keywords

Once you’ve integrated long-tail keywords into your content, monitor their performance. Use tools like Google Analytics, Google Search Console, or your preferred SEO tool to check your rankings and conversion rates. In Saudi Arabia’s dynamic market, regularly updating your keywords and content strategy can help maintain relevance and keep you ahead of competitors.

Conclusion

Long-tail keywords offer businesses in Saudi Arabia a powerful way to improve their SEO, attract a more targeted audience, and increase conversions. By focusing on specific, intent-driven keywords and incorporating them into high-quality content, you can make your website more discoverable and relevant to local searchers. In 2024, investing in a well-planned long-tail keyword strategy can position your business for greater online visibility and success in the Saudi market.

 

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